Luxury is rare. It asks for discernment, for a clear point of view. At LÖF, every piece is considered, shaped by expertise and respect for the craft. The careful choice of material, the dedication to thoughtful design, the steady hand: each aspect reflects a belief in jewelry as an object of lasting worth.
Here is what defines LÖF.
Craftsmanship
LÖF pieces begin in the studio, shaped by our "jewellery architects". I begin with a sketch, then take time to sit with the design, imagining how it will translate into its physical form before moving into CAD. Our jeweler artisans, drawing from years of experience, use techniques that honor the complex craft of traditional bench techniques. The process is direct. Every surface is refined, every detail measured. There are no flourishes for their own sake. What remains is essential: form, material, and balance.
A new piece is complete only after weeks of sampling.
Materials
We use recycled gold and conflict-free gemstones, most of which are estate and antique, chosen not only for their quality but for the standard they set. The gold is refined, re-imagined from existing sources. Each stone is vetted for its clarity and its responsible origin. This is a deliberate choice. Luxury should not come at the expense of ethics or the environment.
Design
LÖF collections acknowledge the power of restraint. Shapes are elemental, statements are essential. Each piece stands apart, meant to be collected, not simply owned. Here, jewelry is made for those who value rarity, and who select with intention.
Distinct silhouettes invite consideration. Subtle details reward a closer look.
What Lasts
Luxury is understated and self-assured. It lies in how a piece feels: the weight, finish, the sense of artistry. LÖF pieces are crafted to endure. Our focus is not on passing trends, but on objects that hold their relevance, season after season.
This is jewelry designed for those who know their own taste.
Experience LÖF
We invite you to explore the collection. Discover what sets our work apart: clarity, boldness, attention to the detail. Each piece is a study in purpose and quality.
LÖF’s collection: For collectors, for those who choose carefully.