About the brand

LÖF began with a love of design and architecture, analyzing structural elements, and understanding how each detail serves a greater purpose. After years of private observation and sketching, motherhood became the catalyst for transforming this architectural perspective into bold fine jewelry.

But launching just another brand wasn't enough. LÖF was built on the conviction that emerging luxury brands must set new standards for responsibility. Each piece is thoughtfully crafted from recycled gold and ethically sourced stones, where modernist lines meet Art Deco drama. This is statement jewelry with substance—architectural designs that command attention while contributing to positive change.

Now expanding her expertise through gemological studies, LÖF's founder approaches each design like an architect—examining how light, structure, and form interact to create impact. The result is an expression of luxury, where bold design meets genuine responsibility.

LÖF draws inspiration from the overlooked beauty in architectural elements - the negative space between structural forms, the geometric patterns of historic tiles, the bold lines of Art Deco. Each piece begins as a technical drawing, studying how these grand design elements translate into wearable sculptures. The process explores light play across precious metals and stones, while engineering principles allow for dramatic scale and structural innovation. Every LÖF piece invites discovery, standing as its own unique sculpture while carrying distinctive elements that make it unmistakably part of our architectural legacy. Our aim is to create bold statements that captivate - pieces that are as striking displayed in a jewelry box as they are worn.

And with each item sold, LÖF donates a portion of the profits to charities and organizations that share in this collective mission.

This is luxury that gives back.