About the brand

Founded in 2024, LÖF is a luxury jewellery brand based in Los Angeles created for everyday and evening wear, for moments that deserve emphasis. Our ethos: more is more. Scale is celebrated. Impact is intentional.

Rooted in the bold geometry of Art Deco and reimagined through a modern lens, each piece begins as a sketch, then a CAD, then refining the designs through months of sampling. Huge importance is placed on the negative space, the structural balance, and how light moves across the metal and stone. The result: sculptural forms that feel expressive.

LÖF was born from a love of design and architecture, and a belief that luxury must do more. Throughout the collection LÖF only uses recycled and repurposed gold and ethically sourced stones, many vintage and antique, crafting jewellery that commands attention while contributing to something greater.

A portion of every sale supports organizations aligned with LÖF's values. This is statement jewellery with purpose.