About the brand

Founded in 2024, LÖF is a luxury jewellery brand created for everyday and evening wear—for moments that deserve emphasis. Our ethos: more is more. Scale is celebrated. Impact is intentional.

Rooted in the bold geometry of Art Deco and reimagined through a modern lens, each piece begins as a technical drawing. We study negative space, structural balance, and how light moves across metal and stone. The result: sculptural forms that feel both precise and expressive.

LÖF was born from a love of design and architecture, and a belief that luxury must do more. We work with recycled and repurposed gold and ethically sourced stones, crafting jewellery that commands attention while contributing to something greater.

A portion of every sale supports organizations aligned with our values. This is statement jewellery with purpose—built to endure, designed to give back.