About the brand

Founded in 2024, LÖF is a luxury jewellery brand based in Los Angeles created for everyday and evening wear, for moments that deserve emphasis. Our ethos: more is more. Scale is celebrated. Impact is intentional.

LÖF creates collectible fine jewelry that merges architectural geometry with rare, responsibly sourced materials. Each piece, crafted in recycled 18k gold and antique or ethically mined stones, celebrates statement heirlooms for the modern wearer. Earning the Butterfly Mark for its rigorous sustainability standards, LÖF advances climate action, circular design, and verified supply-chain transparency. The brand’s more-is-more aesthetic is matched by long-term commitments to environmental and social initiatives, proving luxury and responsibility can evolve together.

A portion of every sale supports organizations aligned with LÖF's values. This is statement jewellery with purpose.