About the brand

The concept for LÖF started in 2021, where the founder, after years of having this vision for the brand in her mind, started creating and set out to source manufacturers and suppliers that aligned with her core values, and were able to bring her designs to life. It began with a simple mission — to limit the taking of resources from our precious planet.

After three years of designing the collection, reworking the collection, and researching the best practices to achieve her goals, that mission and vision has evolved to meet at the crossroads of luxury and sustainability. LÖF was finally able to launch in 2024. Meticulously crafted with the utmost care and attention to detail using recycled metals and lab-grown stones, every LÖF piece is elegant yet bold, dramatic yet timeless — with unique designs that never go out of style.

And with each item sold, LÖF donates a portion of the profits to charities and organizations that share in this collective mission.

This is luxury that gives back.