The Sonia Studs

Fine Jewellery made and designed in Los Angeles

Shop The Jaya Rain Collection
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FEATURED COLLECTIONS

THE JAYA RAIN COLLECTION

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OUR MISSION

01 SUSTAINABILITY & ACCOUNTABILITY

Our greatest mission as a brand is to limit the taking of resources from our precious planet. By using recycled materials and lab-grown gemstones, we can stay true to this promise. We partner with Ostrom Climate to monitor, offset, and pay back our emissions each year and, with each LÖF purchase, we donate a portion of the profits to One Tribe, a nonprofit organization that plants trees on our behalf and invests in initiatives toward protecting and replenishing the world’s rainforests.

02 GIVING BACK

Our commitment goes beyond our own environmental impact ambitions— we also dedicate a portion of our sales to nonprofit organizations and charities that share in our collective mission. For LÖF’s debut Jaya Rain Collection, we are donating to Help One Child Thrive — a charity organization that invests in the care of orphans and children in need across Idudi, Uganda, and East Africa — Carbon180 —  whose mission is to design and champion equitable, science-based policies that bring carbon removal solutions to gigaton scale. — and Earthworks — who stand with frontline communities opposing fossil fuels and dirty mining while advocating for a clean energy transition. A leader for the reform of mining practices, Earthworks advances legally binding regulations while promoting more responsible industry standards and holding corporations accountable for harmful impacts

03 DESIGN

Maintaining responsible retail practices doesn’t mean sacrificing aesthetics. Inspired by the Art Deco era, our jewelry is intended to last a lifetime. Each LÖF piece strikes the balance of elegant yet bold, dramatic yet timeless — with geometric shapes, distinct lines, and unique, delicate designs that never go out of style.

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